In this age of quickly advancing technologies and light-speed communication, competitive advantages in business are very hard to maintain. One competitive advantage that sticks is people. High-performing people in the right positions will give you a prolonged edge over your competition. Many business owners and managers know this. However, knowing it is one thing and doing something about it is very different. This is a sustainable competitive advantage because so few business leaders figure out how to effectively engage people in ways that build and maintain a competitive advantage.
Effective engagement of people, done right, will never be a program, a “flavor of the month”, or another trendy idea. It will build an organization into a group of people with a common purpose and mutual respect who love what they do and do it well in ways where everyone benefits. While effective engagement can be difficult to accomplish, the formula is simple: 1) have a mission and plan; 2) connect the right people with the mission and plan; and 3) foster an environment of high expectations and regular feedback.
Step 1: Mission. Successful organizations of all types have a clear purpose for their existence which creates something good and valuable for others. These organizations also have leaders who can tell the story of the mission in compelling ways that get others excited. The most successful of these organizations create a legacy of purpose that is greater than any one person and will outlast any individual in the organization
Step 2: Connecting Individuals with a Mission. Many organizations have a mission. It may even be compelling. But without tangible connections to individuals and their activities in the organization the compelling mission is little more than clever words on a poster. Connections to individuals are made by translating the big picture of the mission into bit-sized pieces that are meaningful to individuals in their daily work. Effective translation usually takes the form of good operational planning and effective managerial leadership in the heart of the organization that creates clear purpose for individuals in their day-to-day work. This also requires effective managers and systems that find the right people, place them in the right jobs, and provide meaningful connections among people throughout the organization.
Step 3: Inspiring People to Exceptional Performance. The final piece required for exceptional results and lasting competitive advantages is to inspire great performance. To do this you must foster and maintain leadership and managerial habits that create high (not unrealistic) expectations; that regularly measure progress; that give constant feedback; and that create an environment of success by consistently accomplishing ever increasing goals.
Take these three simple but challenging steps to effectively engage people in your organization to drive profits to everyone’s bottom line.